Marketing in the Moment
This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner distills all of today’s new options into the key trends that offer the greatest opportunities for today’s marketers.
Coverage includes: Identifying the new marketing technologies that are most likely to drive value — and avoiding those that won’t. Capitalizing on today’s fastest-growing online marketing trend. Utilizing “Web 3.0” approaches to increase leads, traffic, and sales, reach new markets, and grow share in existing markets. Prioritizing your online marketing initiatives for maximum impact. Collaborating virtually with your entire marketing team to accomplish more at lower cost. Creating focused action plans for the next three, six, and twelve months.
Consulting & Training Services
With so many different forms of online marketing, deciding on the best plan for your business can be more than complicated. As an executive or high-end entrepreneur, you clearly want to use the marketing tool(s) that will bring you the most success. But how do you know what will work the best for you? You are constantly being bombarded with different ideas; Twitter is the new Facbeook, LinkedIn is the way to go, mobile marketing is the next big thing.
The bottom line: some of the web marketing efforts will be right for your company, others will not be. That’s where my firm and I come into help. We take the guesswork out of your online marketing. Taz Solutions, Inc. is a team of the most experienced online marketers out there. We are constantly researching what works and what doesn’t for various types businesses and industries.
We have a decade of experience to leverage when it comes to improving your business. We have found that some forms of marketing that worked a few years ago still work today, but most have been replaced by quicker, more effective marketing means. We are innovators that utilize the latest and greatest trends to bring results to our clients. The icing on the cake has been referred to by many companies and marketers as one of the top marketing experts in the world.
As every business is different, I’ve outlined some of the various services I offer and the firm I own offers to assist you. We can help your company overall, a particular division, or even one product or service.
Social Media/Web 2.0/Web 3.0 Audit
This is for us to get an overall picture of what you’ve done in the past, what has worked and what hasn’t. The main objective with the Social Media Audit is to identify the most valuable opportunities available for your individual business. This may be by adopting a new form of marketing or tweaking some of your existing marketing methods. Six people at our firm conduct this audit, giving you an in-depth analysis with clear, actionable guidelines to move forward.
Education and training
We conduct both on-site and off-site training and education sessions tailored specifically to your needs and business. These range from lunch meetings, half day, full day or multi-day sessions. Some of the previous events we have done include:
- How to leverage Web 3.0 Marketing in 2010
- Social Media for Salespeople
- The In’s and Out’s of Marketing With Video
- Effective Executive Blogging
- The Best Ways To Use Twitter
- Tracking and Monitizing Your Social Media Efforts
As mentioned above, we will tailor these completely. We like to do an audit before we conduct a training session so we can better guide you as to what session would give you the most tangible results.
Strategic consulting and planning
We like to sit down with all the key players and start a round table discussion to find the hot point and areas that could use some improvement. Working with your team, whether its one on one or in a group, we will guide you towards the outcome you’re looking for.
Some past projects have included:
- Figuring out the best Web 3.0 marketing tools to leverage
- Formulating a six month launch strategy for a new product
- Developing a new web site
- Planning for new acquisitions and morphing their online strategy to the current one
- Setting up a live web-based TV Channel
- Helping put together a marketing calendar for the year
- The best way to integrate stories into social media
We can be as hands on or as hands off as necessary. Some firms engage us to provide the strategic leadership and guidance while others are looking for guidance and more intense work.
Reputation management and monitoring
We start by selecting ‘listening platforms’ that we can use to monitor the online conversations that are taking pace around your brand and your competitors. We constantly monitor the online space for relevant conversations and report any changes in sentiment or attitude towards your company and competitors. Our process for managing your reputation is simple; benchmark, listen, respond, engage, measure, and adapt.
Schedule a 15 minute call with our founder to see what area of consulting would be the best fit for you. Please call 1-800-659-3020 to set up an appointment.
Contact us now at 1-800-659-3020.